Why are many choosing a well-designed house for their corporate events today?
Written by Jade Dunas 2 min read
Hotel conference rooms, restaurants, or banquet halls can sometimes seem impersonal when organizing a seminar or corporate event. Many companies prefer houses with well-designed architecture, or private mansions.
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Make employees want to come
The primary goal is to create a "Wow" effect, to encourage employees to respond positively to their invitations. Upon discovering the event location, the employee should be intrigued. A private mansion? An architect's house? A villa on the French Riviera? Exceptional residences spark conversations around the coffee machine, make them want to dress to impress, and motivate them to meet with their colleagues outside of work, whether it's historic private mansions or more recent constructions, such as a new real estate program in Paris.
Help them build connections with each other
The goal of most corporate events is indeed to help employees build connections with each other, for more fruitful collaboration once back in the office. To do this, the event must have an air of authenticity. Employees will find it easier to interact in human-sized rooms and in small groups than in a large space with a thousand colleagues.
In short, organizing an event in a house offers intimacy and conviviality. Forget evenings in intimidating places, where all the guests look each other in the eye and fear being noticed negatively by their superior. Or corporate seminars where everyone stays in the same hotel rooms with neutral tones.
Organize many activities
In addition to being beautiful, the rented residences make events flexible. Instead of gathering employees in a large room, it is now better to offer them different experiences that will satisfy them all. Renting a house is ideal since its different rooms can be dedicated to various activities among colleagues. An office can serve as a consultation office for a medium or an astrologer, a room can be decorated with arcade terminals, the living room can serve as a stage for actors and dancers, and the garden can be the site of wild pétanque games.
Take beautiful photos and promote your employer brand
Do not forget the benefits of an event organized in an exceptional setting: gathering employees in a unique house allows you to take beautiful photos. Employees are more likely to post photos of this moment on social networks, consequently making their followers want to work for their employer. Photos taken by a professional also allow you to promote yourself on social networks, on sites listing job offers and on your own HR portal, to attract new talents. Photos of fulfilled employees can only intrigue people looking for a job. Organizing a corporate event in a house not only has benefits at the moment, it also brings positive things in the long term.