Discover the culinary trends for your professional event

Published on | Life at work

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Corporate events are changing and evolving, we are no longer just talking about catering buffets in the context of professional events. More captivating culinary experiences are developing where interaction is valued, such as food trucks. In this culinary and gastronomic metamorphosis, the diversity of tastes and specific diets of the participants play a major role in the selection and design of menus. Discover how these changes transform the gastronomy and meals of professional events in themselves, but also the way in which your employees will be marked by the latter.

From caterer to outdoor food truck, a wide choice for your event

In addition to specific diets, there is a growing demand for the consumption of local and ethnic products. This personalization of menus aims to adapt to individual needs, taking into account specific diets such as gluten-free, lactose-free, vegetarian or even vegan.

In professional events, you have to be ingenious to impress and mark guests with attractive food and presentations, thus creating a memorable culinary experience and placing it at the heart of the overall design of the event. This does not only apply to the food but also to the program and the choice of venue for your professional event.

Your employees will be marked by varied, high-quality and original culinary experiences. The best known remains buffets and catering services where each guest can compose their meal, but today there are different catering methods during a professional event.

Culinary demonstrations carried out make it possible to create additional entertainment at your event, such as food trucks, which are increasingly requested in professional events.


The popularity of Food Trucks in corporate events

Food trucks are increasingly popular in the world of professional events. They offer a unique and more relaxed culinary experience, which breaks the stereotypes of the professional world. More generally, the craze around food trucks has taken on great proportions, there are even food truck festivals in France. They also allow the addition of a touch of originality and create a convivial dimension to your event. The diversity of dishes offered by food trucks makes it possible to meet the different individual tastes of each person, and above all to leave the choice of meal.

You can, for example, create menus based on a theme, important therefore the atmosphere of your event, and adding a touch of creativity to your corporate event. Their flexibility, whether in relation to the location or the services offered, makes them ideal for outdoor events or in more atypical locations.

If you are organizing, for example, a trade show, a seminar or even a study day outdoors, you can thus create a relaxed and convivial atmosphere for your event. The attractive visual aspect, which is added to the creative presentations and innovative menu concepts, will capture the attention and interest of your employees.

There is a very wide variety of specialized food trucks, ranging from fusion cuisine, international street food and great delicacies. The interaction and direct exchange with the managers of the food trucks adds engagement and amplifies the social dimension of your corporate event. Your employees will therefore be able to easily find their favorite usual dishes, or try and discover new flavors.

The impact of innovation in the catering of your professional event

Current culinary trends include innovative presentation concepts, such as themed bars, or participatory buffets. These ideas often go hand in hand with new and innovative service techniques, such as live cooking or live culinary demonstrations, for a more immersive experience for your employees.

Your company's CSR values will play an important role in this event and the choice of suppliers. There are also alternative service options, such as personalized lunch boxes, to meet the new needs of participants.

Traditional catering services are constantly developing their offers in order to meet the expectations and needs of your company. This may include personalized cocktail bars, wine tastings or trompe-l'oeil, for example. You can thus emphasize the personalization and experience of your employees during this event.

In order to surprise and impress your participants, it is important to try to innovate, whether in the presentation of dishes or in the services offered. The aesthetic aspect of the dishes has become a crucial element, with chefs creating real edible works of art or sophisticated plating techniques and colorful and textured ingredients.

Interactive catering adds a dimension of spectacle and entertainment to your corporate event, such as the use of technologies to improve service, with mobile applications that can allow participants in this professional gathering to order their meals in advance, for example.

Finally, sensory catering trends, such as dinners in the dark, offer unique and memorable culinary experiences for participants and create an atypical event.


CSR values at the heart of your corporate event

It is important to take into account and integrate your company's CSR values into the planning and organization of your event. Catering options are being rethought with a view to sustainability, and by promoting the use of local and seasonal ingredients. This approach both reduces the environmental impact that could have been caused by the transport of food, but also supports local producers and promotes more sustainable food

The search for sustainability certifications and labels has become a standard in the event industry. You can thus work exclusively with certified organic or fair trade suppliers to be sure that the catering offers during your event are in line with your environmental and social values.

Finally, your company's social responsibility initiatives will have a direct link with the planning of your professional event. Indeed, you can choose to articulate your event in connection with your company's CSR actions, including food and meals.

Conclusion

In the world of events, the choice of catering plays a vital role. It allows your company to create an atmosphere that can range from the very friendly side of food trucks to the more classic and traditional atmosphere of dinner buffets. Whatever option is chosen, it is essential to take into account the preferences and expectations of your employees and collaborators who participate in this professional gathering in order to offer them products in line with their needs and to guarantee their satisfaction and culinary pleasure throughout the event.

In addition, integrating eco-certified and low-polluting products into the menu helps to reinforce your company's social and environmental responsibility values. This approach demonstrates your commitment to sustainable development and helps to raise awareness among participants of these essential issues. This is also the case if you choose to work with local suppliers.

By offering a careful and responsible culinary experience, you not only ensure the smooth running of your event, but you also create memorable memories for your guests. May they enjoy and appreciate your event more thanks to these thoughtful and relevant choices!