Extend the Impact After the Corporate Convention

A corporate convention should never be organized without a clear direction. To be impactful, it needs a direction, a common thread, a precise objective that will guide the entire event. This objective can take many forms: 

• Inform the participants: share key figures, take stock of the past or announce the future direction of the company.
•  Engage employees: Encourage them to get more involved and follow a common dynamic. 
• Unite : build a shared vision, transmit strong values and strengthen cohesion between teams.

Once the objective is defined, communication becomes a central issue. It must be structured and coherent to strengthen the link with employees. Teams need to understand why this corporate convention exists and what its theme is, without necessarily exposing all the internal objectives. It is important to highlight the interest they will find in it and the benefits they will derive from it. 

Practical information, date, duration, place or format, target audience, are of course essential to share, as well as the spirit of the event. It is important to avoid a message that is too corporate or only logistical from the start. The choice of communication channels must adapt to the company's culture. Internal emails may seem more corporate than intranet or Teams messages. Posters and teaser videos work very well as support to mark employees. Speaking at meetings ensures that the convention is known to all. 

Finally, a communication plan in several stages helps to maintain anticipation. Gradually reveal the theme of your corporate convention, announce a speaker, launch a countdown.

Pre-convention communication plays a key role in its success. It creates anticipation, sparks curiosity, and involves employees well before the big day. To do this, several supports can be mobilized, depending on the culture and habits of the company.

Communication of the corporate convention must be done during the event, and not only before or after. Large corporate gatherings are increasingly done in a hybrid way, that is, with some employees remotely. It is therefore necessary to think about new ways to include them. Of course, they can participate via an online chat or interactive games during the convention. To strengthen their involvement, it is also possible to create stories or posts in real time. Instant polls or behind-the-scenes images can strengthen their feeling of participation.

On site, it is likely that your employees will be on their phones during the convention. Capture their attention by broadcasting key moments directly. You can also interview participants during a break or just after the event to prolong engagement.

Well prepared, the communication of your corporate convention can thus remain dynamic and interactive, in real time. It can enhance the experience of all participants, whether they are physically present or remotely.

Your corporate convention is a success, your employees loved it. They learned, participated and were captivated throughout the event. Now, what to do so that this experience does not fade into memories ? Should the event be allowed to disappear or, on the contrary, leave a lasting impression, with perhaps the desire to come back next year ?

Feedback can be collected through surveys, interviews and ideas to improve the event. Many questions and feedback can be collected by email. In parallel, a personalized thank you message sent to each employee shows that their participation matters to the company and strengthens their commitment.

On social networks, it is possible to thank the participants via a post or a short video, recalling the success of the event. Don't forget to highlight the technical teams, with some behind-the-scenes photos, to show who was behind this corporate convention. Finally, a post summarizing the key figures illustrates the scale and success of the event.

A few weeks later, it is wise to value the experience. A making-of, a recap video, or a photo album, extend the impact and demonstrate your commitment to the corporate culture. These contents make participants want to relive the event and strengthen the positive memory of the convention.