The most sustainable cities for events according to the GDS-Index

Updated on 28-11-2023 | Event purchasing (MICE) and framework agreements

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The business tourism and events industry is constantly evolving and sustainability has become a major issue for destinations seeking to attract sustainable events. The Global Destination Sustainability Index (GDS-Index) is a tool that assesses the sustainability of destinations for events.

Every year, the GDS-Index unveils a ranking of the most sustainable cities for professional events.

First, we will explore the GDS-Index criteria for sustainable cities dedicated to events, then we will target the most sustainable cities according to the GDS-Index. Then we will look at the characteristics of a sustainable city, as well as the advantages of sustainability for professional events.

The GDS-Index criteria for sustainable cities for events

The GDS-Index is a performance improvement program aimed at making the business tourism and events industry more sustainable. To do this, the GDS-Index evaluates cities around the world based on 70 criteria, divided into < strong style="background-color: transparent; color: rgb(0, 0, 0) !important;">4 key areas< /strong> : environmental performance, supplier performance, social progress performance and destination management performance. Cities must meet these criteria and are awarded a higher or lower score in each of them. < /span>< /p>

Environmental performance is composed of 14 criteria: waste management, air quality, water and energy consumption, or the preservation of biodiversity. The other criteria assess, in particular, the quality of transport, cultural diversity, accessibility for people with disabilities, or the commitment of local actors to sustainability. < /span>< /p>

The most sustainable cities for events according to the GDS-Index

Indeed, the GDS-Index is an essential tool for choosing the most sustainable destination. It serves to highlight certain positive practices that guide event organizers towards destinations that are actively committed to sustainability.

Among the cities that stand out the most in this area, some distinguish themselves as exemplary leaders in sustainability for professional events.

For example, Copenhagen often occupies a privileged position due to its commitment to renewable energies, its sustainable infrastructure and its forward-thinking environmental policies. The Danish capital offers a framework conducive to environmentally friendly events, while guaranteeing a memorable experience for participants.

Stockholm, another Nordic city, is also one of the most sustainable destinations. Its urban planning focused on sustainability, its efficient public transport and its commitment to clean energy contribute to making the Swedish capital a wise choice for event organizers focused on environmental responsibility.

Some European cities, such as Zurich and Barcelona, have also distinguished themselves as sustainable destinations. Zurich has implemented bold initiatives in sustainable development: strict standards in green building and community awareness programs. Barcelona, ​​for its part, stands out for its policies in favor of renewable energies and adds an emphasis on the preservation of its green spaces.

On American soil, Vancouver has stood out as a model of sustainability for events. The Canadian city is known for its modernist environmental policies, efficient public transport and environmentally friendly event facilities.

Clearly, the most sustainable cities for events, according to the GDS-Index, are those that proactively integrate sustainability into all aspects of their urban planning and infrastructure.

The most sustainable French cities according to the GDS-Index

In France, there are certain cities that demonstrate an exemplary commitment in the GDS-Index: Lyon, Nantes, Bordeaux, Paris and Toulouse, with their innovative initiatives and their constant efforts to create more sustainable tourist destinations. We note that among these 2 French cities, they integrate The Top 10 of the Global Destination Sustainability Index.


Lyon, the “Capital of the Gauls”, takes place in the GDS-Index by implementing concrete actions to promote sustainable tourism: environmentally friendly infrastructure, encouraging the use of public transport and soft modes of transport. The city also emphasizes the valorization of its cultural heritage and the preservation of its green spaces, evoking a tourist destination that harmoniously integrates sustainability and attractiveness.

Nantes, the dynamic city of the west, is taking significant measures to promote sustainable tourism. Based on its green identity, it invests in projects focused on preserving the environment: developing green spaces, promoting soft mobility and raising tourists' awareness of practices that respect the local ecosystem.

Bordeaux, known for its vineyards, has managed to combine tradition and sustainability. To reduce its carbon footprint, the city has taken the lead, encouraging the use of bicycles, promoting public transport and promoting responsible consumption. To establish the rich architectural heritage of Bordeaux, visitors can fully enjoy a tourist experience combining history, wine and respect for the environment.

Paris, the French capital, has invested in energy efficiency, waste management and the promotion of local and organic food.

Toulouse, or also called the “Pink City” to refer to the color of its bricks. The city integrates the charms of the city while encouraging behaviors that respect the ecosystem with a reduction in its energy consumption, boosting public transport and raising awareness among residents and visitors of environmental issues.

The advantages of sustainability for corporate events

Sustainability is emerging as a fundamental principle, transcending many sectors of society, including that of organizing professional events. It is important to integrate sustainable practices during your corporate seminar for both organizers and participants.

Here are the advantages linked to sustainability for a corporate seminar:


  • Reduction of the ecological footprint:

Integrating sustainable approaches into the design of an event plays a crucial role in the substantial reduction of the ecological footprint linked to such gatherings. Whether in waste management or the choice of materials, each choice can be deliberately oriented to minimize its impact on the environment.

  • Positive brand image:

Organizing sustainable events conveys an image of social and environmental responsibility, thereby strengthening the organizer's reputation. Participants are increasingly aware of environmental issues, and opting for a sustainable event can have a positive impact on their perception of the brand.

  • Long-term financial savings:

Even if adopting sustainable initiatives may require an initial investment, this can translate into long-term savings. Approaches such as reducing energy consumption, using recycled materials and effective waste management can lead to a reduction in operating costs.

  • Participant engagement:

Sustainable events enrich the participant experience by engaging them in concrete actions in favor of the environment. Interactive recycling stations, educational workshops on sustainability and participatory initiatives establish a closer link between participants and the event.

  • Legislation and regulations:

Government authorities are strengthening their initiatives to regulate environmental practices. Opting for sustainable events makes it possible to comply with existing standards and remain in accordance with legislative developments, thus preventing possible sanctions.

  • Stimulation of innovation:

Sustainability stimulates innovation in event design. Innovative approaches, such as the adoption of renewable energy sources, the creation of sustainable menus and the promotion of virtual events to minimize travel, emerge thanks to the constant search for more environmentally friendly practices.

Conclusion

The growth of sustainability in business and event tourism is undeniable, becoming an economic imperative. Companies recognize environmental and social responsibility as an essential criterion in choosing destinations. Cities are responding by launching significant initiatives to improve their sustainability and host eco-responsible events. Technological advances are opening up new possibilities to reduce the environmental impact of tourism. In short, sustainability is transforming the tourism industry towards a prosperous, environmentally friendly and socially responsible future.

Discover how to transform your seminar in Paris into an eco-friendly event.