Event Website: The Complete Guide to Choosing Your Platform

An event website is a digital platform that offers services, tools, or inspiration to organize all or part of an event. It can be:

• A marketplace where you compare and book venues or service providers (photographers, caterers, entertainment, etc.);
• An event management tool (invitation, ticketing, planning, CRM, check-in, etc.);
• A showcase site used to promote a specific event (festival, conference, trade show);
• A specialized media that publishes ideas, trends, and interviews around events.

The common thread of all these formats? They put the event at the heart of the user experience. They allow you to centralize information, save time, and offer participants a clear, simple, and engaging interface.

A good event website can be involved at different stages of the organization:

1. Before: Planning

• Find a room or an unusual venue
• Compare event providers
• Create a retro plan
• Budget effectively
• Create a coherent graphic universe

2. During the event: Management

• Manage registrations and guest lists
• Offer online ticketing
• Offer a mobile app or an interactive interface
• Update information in real time

3. After: Follow-up

• Collect feedback
• Share replays or photo galleries
• Analyze participation data
• Maintain the connection with participants (newsletter, thank you notes, etc.)

In short, an event website is a true digital assistant that structures, automates, and enriches all stages of your project.

1. Booking Platforms

These sites are online catalogs for booking venues or service providers. They often offer filters by location, capacity, atmosphere, budget, or included services. Some specialize in B2B (corporate events), others in B2C (weddings, birthdays, etc.).

Examples of features:

• Detailed venue listings
• Instant or on-demand quotes
• Additional services: catering, technical, entertainment
• Support from experts

For weddings, we advise you to use weddings.net to find the venue, or to call on a wedding planner directly.

2. Event Management Tools

These platforms focus on logistics: registrations, ticketing, CRM, email campaigns, badge management, mobile apps...

They are useful for:

• Trade shows or congresses with a large number of participants
• Internal events requiring access control
• Hybrid or digital events (with streaming)

3. Showcase or Custom Sites

Some events (especially prestigious or high-visibility events) deserve a personalized site. This is known as an event microsite, developed specifically for a date, program, or brand.

They allow:

To showcase the brand universe

To have a dedicated URL

To optimize engagement with creative content (videos, animations, interactive forms, etc.)

4. Specialized Media

These are blogs or editorial sites that talk about event news. They publish customer cases, interviews with organizers, trends, tips... These platforms are very useful for finding inspiration or comparing formats.

The right site depends on your specific needs. Here are the criteria to consider before making your choice:

✅ Type of Event

A corporate seminar does not have the same requirements as a wedding or a trade show. Go for a site specialized in your type of event.

✅ Target (B2B or B2C)

Some sites are aimed at businesses (searching for venues for management committees, congresses, etc.), others at individuals. Be careful not to confuse them.

✅ Necessary Features

List your needs: booking, ticketing, invitation, CRM, custom design, technical options... and check if the platform offers them.

✅ Budget

Some platforms are free, others work on a subscription basis or charge a commission. Compare the economic models.

✅ Human Support

A good event website also offers advice, responsiveness, and sometimes even help with selection. Don't neglect the relational aspect!

Choosing a good event website means winning on several levels:

• Time saving: no need to contact 10 providers separately
• Clear visibility: everything is centralized and formatted
• Accessibility: guests find everything in one link
• Interactivity: registration form, chat, mobile app...
• Professionalism: even a small event can have a high-end image

A good event website can transform a stressful project into a fluid, collaborative, and impactful experience.

Among the most relevant B2B event platforms, Alfred Meeting stands out with a human, expert, and ultra-efficient approach. A specialist in booking venues for corporate seminars, meetings, and parties, Alfred Meeting combines technology and personalized support.

On their site, you can:

• Quickly search for a venue that suits your needs (by type, location, atmosphere...)
• Request quotes in a few clicks
• Be put in touch with a dedicated advisor who follows your project from A to Z
• Save time while securing your choices (negotiated rates, reliable providers)

Whether you are organizing a seminar in Paris, a corporate party in Lyon, or a meeting in Marseille, Alfred Meeting accompanies you at each stage. Their mission? Simplify the organization, help you find the ideal venue, and give you peace of mind.

Why use an event website?

To save time, centralize information, automate certain tasks, improve the participant experience, and professionalize communication.

How much does an event website cost?

Some are free, others take a commission or offer monthly subscriptions. Rates depend on the features and the level of customization desired.